Enter the digital tomorrow. Create your visions for 2039.

macromedia future award

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“Brands of the future“ is a blog that we created for the Macromedia Future Award. The content is based on the question: What will your brand need, to be successful in 2039?

Our goal is to think about the future of Brand Management for the next 25 years. Which will be the top 5 brands in 2039? What will be the key values of a future brand? And are there any companies who already have long-term visions?

In order to answer these questions and many more, we wrote several articles, related to four important categories of Brand Management:

1. Corporate Social Responsibility
2. Advertisement
3. Consumer Responsibility
4. Web 3.0.

Additionally, we uploaded videos and even created an online survey in which many students have already participated.

Our survival guide for future brands has been a learning experience we have all enjoyed. It will provide an overview of the upcoming trends during the next 25 years. The blog shall be continued throughout the next semester, as our knowledge and devotion broadens with time.

Your Brands 2039 Team,

Joshua Lawrence, Asia Maria Martin Lopez, Claudia Mauthner and Madeleine Helms from the Berlin Campus, Media and Communications Management course.

We would like to thank our coach and lecturer Prof. Dr. Brigitte Kleinselbeck!

3 Responses to “Brands of the Future”

  1. bkleinselbeck says:

    Great Job, good luck!

  2. bkleinselbeck says:

    Good job, good luck !

  3. DNL says:

    great content and useful project for real life businesses!

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